Sunday, December 03, 2006

CBD - Federation Square


I’ve surprisingly seen A Bathing Ape (BAPE) everywhere recently (see the playful camouflage zip-up jumper). For almost any brand this would be a signal of revered success. But how about for a brand that is founded on exclusivity? This is the dilemma for BAPE which has heavily relied on its underground mystique for its 14 year existence.

With so many limited edition garments and no stockists in Australia (?), how could so many BAPE pieces have landed on our Melbourne shores?

12 Comments:

Anonymous Anonymous said...

People travel so often that its so easy to get all the international brands. I love agnes b, yohji yamamoto and frye boots from the states. Bape is cool too

8:53 AM  
Anonymous Anonymous said...

ebay!

10:04 AM  
Anonymous Anonymous said...

exchange students!

9:22 AM  
Anonymous Anonymous said...

shrewd color play. BAPE is hot and so is this guy!!

i agree that the brand is founded on exclusivity, but dont forget that celebrity support/endorsement (eg. Pharrel Williams) plays a big part in their success.

10:05 AM  
Anonymous Anonymous said...

BAPE = overpriced and overhyped

12:07 PM  
Anonymous Mukki Latte said...

Ive got my fair share of fake bape stuff from singapore years back..lol. its true though that pharrel has thrown it in the public spotlight, for the better who knows...but its been big years before he jumped on board. cant think of anyone better than pharrel though. at least there will be more sales. ive also seen a boom in melb. as for stockist, word on the street that there is a small store stocking the stuff. where abouts im not too sure.

8:47 PM  
Anonymous Anonymous said...

real or fake stuff? only store i could think of that could possibly stock this is chiodo?

12:28 AM  
Anonymous Mukki Latte said...

ive been told real. last time i checked chiodo didnt stock. will have to ask again to confirm.

6:34 PM  
Anonymous caz said...

ooohh please share once u find out!

thanks mukki latte

11:03 PM  
Anonymous Anonymous said...

Everyone knows about Bape, and their designs are limited but hardly exsclusive. Have you ever seen the Bape catalogue? It's huge.

And there is a Melbourne stockist.

AEDES store in Melbourne.

2:41 PM  
Anonymous Anonymous said...

Most of the people wearing it are Hong Kong students who buy up big back home and bring their wardrobe over here. In fact that could be said of a lot of the better dressed people on Melbourne's streets. These are the kids you'll see dropping $$$$ at places like Someday on exclusive streetwear brands like it's nothing.

4:50 PM  
Blogger stage139 said...

I love it ! Very creative ! That's actually really cool Thanks.

10:09 PM  

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